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Center for Data Analytics

Scholars, professionals, and students working to advance and apply knowledge about data analytics and artificial intelligence (AI) technologies.

Based at DeSales University in the Lehigh Valley in eastern Pennsylvania, the Center for Data Analytics (CDA) provides education and training, inclusive outreach, and applied projects for our stakeholder organizations.

We prepare people for jobs as business analysts, data analysts, and data scientists — some of the most sought after careers in the US and abroad with high starting salaries.

In our digitized world, data analytics and AI are for everyone, not just the powerful and privileged. We promote data use that is humane, ethical, and in accordance with the law.

Upcoming Events

Check back soon for upcoming events!

Learn more about Data Analytics and Applied AI
There are thousands of open jobs right
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now for data analysts and data scientists, so
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we have a business major with a track in
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data analytics and we have a computer
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science major with a track in data
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science because we need data analysts
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and data scientists to make AI work for
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businesses. We also have a University
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minor for anyone wanting to learn about
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AI — the way it works, how to work with
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data, to benefit them in their career.
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AI technology can be used in just about any
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field you can think of  — we can add value
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to businesses and organizations so
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people can work better using that data.

About the Center for Data Analytics

  • Mission

    The Center for Data Analytics at DeSales University's mission is to train the Lehigh Valley workforce and help local businesses compete in the new data economy. Activities to support innovation, recovery, and resilience include:

    • Technical Assistance: Hands-on education for full-time university students, part-time adult learners in local businesses, and master’s level students in the techniques of data analytics and artificial intelligence (AI), via online and classroom-based skill delivery and project work, emphasizing legal, ethical data management and sensitivity to bias and fairness in datasets for training and testing. To contribute to the economic recovery of the Lehigh Valley, DSU is committed to educating women, people of color, the disabled, and other underserved populations.
    • Workforce training: Provide robust training to students and local stakeholder employees in market-leading data analytics software and cloud-based AI platforms such as Tableau, SAS Enterprise Miner, Blue Prism RPA, Microsoft Azure, and deeplearning.ai.
    • Inclusive Outreach: Students and faculty will mentor local businesses, high and middle school students, especially girls and women, in the ethnically diverse and economically distressed inner-city Allentown, Bethlehem, and Easton areas in data analytics.
    • Applied projects: Faculty and students work on data from local stakeholder firms (especially in advanced manufacturing, high-value business services, life science research and devices, health care, and shipping/logistics), non-profits, and other organizations in Lehigh Valley inner cities to encourage local job growth and investment.
  • Education

    DeSales is a regional leader in data analytics education, offering bachelor's degrees — both traditional and online — minors, master's degree concentrations, and certificate programs.  

    • Faculty are nationally recognized professionals in the field who are professionally active. They connect textbook theory with real-world application of tools, processes, and methodologies.
    • Students have the opportunity to engage with experienced scholars, professionals, and practitioners who expose them to best practices within the field. Students learn from real-life scenarios, case studies, and project using the latest technologies applied in industry. 
    • Classes and program schedules are flexible, with full or part-time study options through in-class, hybrid (flex), or online education.

    See individual degree and program information below for additional details.

  • Research

    Select research publications:

  • Outreach

    The CDA nurtures collaborative relationships with professionals in data analytics, data science, and AI, private businesses, local schools, healthcare organizations, government agencies, NGOs, and international entities. These relationships will provide inspiring opportunities for students in the form of internships and fieldwork opportunities.

  • Advisory Board

    • Arjun Banerjee, PricewaterhouseCoopers
    • Philip Barecca, Goldman Sachs
    • Dave Bushee, Penske
    • Karianne Gelinas, Lehigh Valley Economic Development Corp.
    • Michael Golub, Merck
    • Christopher Johannessen, Axis Group
    • Vishwa Ram, Penske
    • Christinia Tran, St. Luke’s University Health Network
    • Juan Vazquez, PPL
    • Patricia Wakefield, Amwell Medical Group
    • Mackenzie Wildman, Evidation

Pie & AI

Learn about how cognitive science can affect the next generation of AI algorithmic programming.
Watch now
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Brennan Pursell presenting at Pie and AI

Degrees and Certificate Programs

DeSales offers multiple opportunities to study data analytics and applied AI across multiple disciplines. Search for specific academic programs below. 
Study Data Analytics at DeSales

New: Data Analytics Tracks for Evening and Online Adult Studies

Several of our Adult Studies programs have added a new Data Analytics track. Don’t put off your dream of completing an undergraduate degree or propelling your career forward with a certificate.

Explore these Adult Studies majors to learn more: Accounting, Business Administration, Finance, Management, Marketing, and Supply Chain Management.

data analyst
Data Analytics and Applied Artificial Intelligence

Applied Analytics

Artificial Intelligence (AI) technology is sweeping through every sector of the economy.  AI is specialized software that performs advanced data analytics and automates tasks based on that data, such as image and voice recognition.
Study Applied AI at DeSales

Contact Us

The Center for Data Analytics
Gambet Center