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Marketing- Accelerated, BS

Overview

Opportunities in the marketing field are vast, which is why our program is comprehensive. DeSales Marketing majors study all aspects of the marketing process to prepare for any of a number of opportunities. Our graduates have launched their careers in market research, public relations, advertising, distribution, brand management, and sales.

An Accelerated Bachelor's for Tomorrow's Marketing Professional

No matter how digital the marketing industry becomes, as a professional, you and the work you do is the link between your organization and the consumer. Job growth extends to areas such as digital and multi-channel marketing, as well as ecommerce marketing. In addition to the in-class format, included is coursework and supplemental instruction delivered conveniently online.

When you graduate from DeSales University with a B.A. in Business Administration you'll be able to:

  • Demonstrate competency in oral and written communication, quantitative methods,research, critical thinking, ethical decision making,continuous learning, and technology.
  • Understand and apply appropriate skills to be an effective marketing employee within a variety of organizational settings. This would include demonstrating competency in areas such as teaming, leadership, followership, time management, project management, motivation, negotiation, planning, and human relations.
  • Understand the purpose, foundational concepts, and interconnections of the core functional areas of an organization, including the role of marketing and how and why it helps an organization to implement a marketing concept and create competitive advantages.
  • Use the marketing planning process and work within the marketing environments to develop effective marketing tactics, strategies, and plans – including selection of appropriate target markets and development of detailed product,promotion, price, and place mixes – which satisfy target customer needs and organizational objectives in the context of a global and ever-changing marketplace.

 ACBSP Accredited

This program is offered evenings/on campus as well as completely online.

Attend an information session

DeSales also offers a Marketing Certificate on-campus and online.

Program Highlights

  • Accelerated course format
  • Convenient evening and weekend scheduling options
  • Highly experienced and respected faculty
  • Financial aid and tuition deferment programs
  • Personal advising

Admissions Requirements

If you have a high school diploma or GED and the desire to learn, you meet DeSales' basic requirements for the ACCESS program. Anything beyond these basics puts you on an even faster track to earning your DeSales degree or certificate.

If you have attended some college...

We will be happy to evaluate your prior college courses to the number of credits you may be able to transfer toward your DeSales' program.

  • DeSales accepts up of 75 credits from regionally accredited colleges and universities.
  • All transferred credits must be applicable to some curriculum offered at DeSales University.
  • You must complete at least 15 three-credit (or more) courses at DeSales University to earn a degree from DSU.
  • Only credit is transferred, your grades for transfer courses are not calculated into the your GPA at DSU. (Exception: grades earned at LVAIC institutions via the cross registration process are included in the calculation of your DSU GPA.)

Please review our transfer policy

Earn credits for your non-college experience...

DeSales ACCESS program can give you college credits for the knowledge and skills you have acquired through non-college learning. Our prior learning assessment enables you to demonstrate what you've learned. Examples of non-college learning may include:

  • Work experience
  • Military training
  • Non-traditional training

Learn about our prior learning assessment

DeSales is a CLEP (College Level Examination Program) Test Center

We are also one of 1,400 nationwide and abroad. CLEP is an uncomplicated, reputable, and efficient way for you to get college credit for knowledge you have acquired on your own. Learn more about CLEP testing at DeSales.

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Three steps to admissions

  1. Apply to ACCESS
    The application process begins with an ACCESS Application for Admission. A copy of your high school diploma or GED is also required
  2. Meet with an academic advisor
    One of our staff members will help you set up an appointment with an advisor at one of our locations.
  3. Choose your classes
    Your advisor will help you come up with your personal education plan.

Criteria for admissions to the ACCESS program

A non-traditional student is defined as “Any student, regardless of age, whose primary adult responsibilities are non-academic, and for whom those responsibilities take priority at this time in their lives.”

Non-traditional learners meet one or more of the following criteria:

  • Have a career and other significant non-academic responsibilities (e.g., being self-supporting, working full-time, having financial dependents) that conflict with traditional college experiences;
  • Be out of high school for 5+ years at the time of first undergraduate registration, or have a 2-4 year interruption in his/her undergraduate education;
  • Is a veteran or active duty service member; 
  • Needs to be enrolled in an online program due to significant non-academic responsibilities (e.g. being self-supporting, working full-time, having financial dependents);
  • Must take fewer than 12 credits due to significant nonacademic commitments (e.g. being self-supporting, working full-time, having financial dependents);
  • Is pursuing post-baccalaureate studies (e.g., certificate, second degree), primarily with undergraduate courses.

Curriculum

120 Credits (forty 3-credit courses) are required for graduation.

However, the number of courses may be reduced depending on the number of transferable credits (up to 75) recognized and/or any credits earned through prior learning assessment.

Please refer to the Undergraduate Catalog for a more detailed explanation of the specific degree requirements and course prerequisites.

Course Requirements

Graduation Requirements

Facilities

Our quality in-class programs are held at three convenient campus locations

All campuses have computer labs with free printers available for your use. 

The Trexler Library at our Center Valley Campus, the library provides a contemporary space in which to study and research for coursework. Reserve a study room, film a presentation in the One Button Studio, or get help with your academic research. 

All students have access to online databases and a ton of online resources. 

Learn more about the Trexler Library 

The Academic Resource Center at our Center Valley Campus helps good students become even better, providing both professional and peer tutoring for all traditional and nontraditional (ACCESS) undergraduate students.

Resources for Online Students are held to the same high standards as our campus classrooms. Instruction is presented in a way that is best suited to online learning, and we offer plenty of help along the way. The Department of Distance Education and Instructional Technology (DEIT) provides orientation, workshops and ongoing support to help you navigate your online learning environment. Learn about DEIT

 

Contact Admissions

Center Valley Campus

Dooling Hall
2755 Station Avenue
Center Valley, PA 18034
Tel: 610.282.4361
Fax: 610.814.5900

Bethlehem Area Campus

3001 Emrick Blvd, Suite 101
Bethlehem, PA 18020
Tel: 610.814.3026
Fax: 610.814.5900

Lansdale Area Campus

815 Sumneytown Pike
Lansdale, PA 19446
Tel: 215.361.3514
Fax: 215.361.3522

Office Hours at all areas

Monday - Thursday
8:30 am - 6:30 pm

Friday
8:30 am - 4:30 pm

Tuition & Fees

The ACCESS tuition rate is significantly lower than the traditional day program.

If your employer offers tuition reimbursement, our tuition deferment plan can reduce your out-of-pocket cost each session by allowing you to defer the reimbursable portion of your tuition.

  • Special tuition rates — lower than traditional day programs
  • Tuition deferment available
  • Financial aid — you may be eligible for Federal Pell Grants and Student Loans, and ACCESS students can apply for two DeSales scholarships

The Office of Financial Aid — Here to Help

We'll guide you to make the best choices to fund your education at DeSales University. We can help make your college expenses affordable through a combination of grants, loans, student employment, and scholarship resources.

Contact Financial Aid
610.282.1100, ext. 1287
Fax: 610.282.0131
finaid@desales.edu
Monday–Friday, 8:30 a.m. – 4:45 p.m.

Tuition and Fees for the 2019 - 2020 school year

  • ACCESS Tuition: $508/credit
    + variable ACCESS Lab Fees per course where applicable
  • Nursing courses: $565/Credit
  • ACCESS-by-Day Student Life Fee:
    • Part-time: $200/semester
    • Full-time: $400/semester
  • Audit a Class: $245.00/credit

Prices go into effect for the Fall/Session 1, which starts in August 2019. 

Contact Us

ACCESS Admissions
2755 Station Avenue Center Valley, PA 18034