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Brennan Pursell, MBA, Ph.D.

Director of the Center for Data Analytics and Applied AI, Professor of Business

Brennan Pursell
Gambet Center 242P


  • PhD, Harvard University, 2000
  • MBA, DeSales University, 2014

Dr. Brennan Pursell, professor of business and director of the Center for Data Analytics and Applied AI at DeSales University, teaches courses in data analytics, artificial intelligence (AI), and management in the undergraduate and graduate programs. 

His book, Outsmarting AI: Power, Profit, and Leadership in the Age of Machines (Rowman & Littlefield, 2020), destroys widespread myths about artificial intelligence, clarifies the technology’s capabilities and limitations across economic sectors, and shows how to implement it profitably, ethically, and in accordance with the law. 

Outside of academia, Brennan has worked as a management consultant for firms large and small, from multi-national corporations to niche technology firms and start-ups. He recently participated in a project to educate and prepare the state courts of the USA to prepare and defend themselves against digital mis- and disinformation, cyber-attacks, and AI deepfakes.