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Gaetan T. Giannini, Ed.D.

Assistant Professor; Chair of International Business, Marketing and Pharmaceutical Marketing Majors

Gaetan T. Giannini, Ed.D. is the Chair of International Business, Marketing, and Pharmaceutical Marketing majors and Assistant Professor of Marketing in the Division of Business at Desales University where he teaches Principles of Marketing and Consumer Behavior in the undergraduate program and Marketing Management in the MBA program.

He was formerly the Dean of Business and Entrepreneurial Initiatives at Montgomery County Community College in Blue Bell, PA and the Dean of the School of Adult and Graduate Education as well a Chief Marketing Officer at Cedar Crest College in Allentown, PA. Prior to moving into higher-ed administration he served as chair of the department of Business, Management and Economics at Cedar Crest as well as a tenured, associate professor in marketing and management.

He is the author of Marketing Public relations: A Marketer’s Approach to Public Relations and Social Media (Pearson-Prentice Hall 2010) and has over 15 years of experience in sales and marketing management for technology based companies as well as owning a marketing consulting firm. He continues to write, research, and consult in the areas of managing relationships with non-traditional students and higher education marketing as well as public relations and social media.