The first day single tickets became available for the Pennsylvania Shakespeare Festival’s upcoming summer season, Thursday February 12th, ticket sales set a new record—an increase of 85% more than the previous record set in June 2011.
“Together with record subscription sales compared to the same time period in previous seasons, this one-day sales record suggests that our 2015 season is poised to set a new standard for PSF,” says Managing Director Casey Gallagher.
“Les Misérables ticket sales are a driving force, but ticket sales for all the productions are significantly ahead of last year, which came close to matching the attendance record of 33,940 set in 2011,” he says.
In one day, 809 tickets were sold for about $38,000, predominantly for Les Misérables. Normal one-day sales in February range between $4,000 and $6,000. (The previous single largest sale day in the box office was on June 13, 2011 when the total sales were $18,400, with about two-thirds for South Pacific.)
“Les Misérables is a sweeping, timeless classic that began its life at a Shakespeare theatre and fits our mission beautifully,” says Patrick Mulcahy, producing artistic director. “It is Shakespearean in scope and scale, and is perhaps the most powerful and moving musical ever created.”
As part of the licensing agreement, the title could not be announced until after the first of the year, though the other six titles were announced last fall: Shakespeare’s Henry V and Pericles, the American comedy by Larry Shue The Foreigner, and Mark Brown’s Around the World in 80 Days. The children’s productions are a new adaptation of Rapunzel and Shakespeare for Kids.
Once PSF received the rights to produce Les Miz, the option to increase the number of performances was fully explored. “The best we could do was to add two Wednesday matinees to our traditional schedule,” says Gallagher. “We have a total of 10,400 seats available for 22 performances and we expect to sell them all. We encourage patrons to order early.”
High volume ticket sales continued over the weekend. Tickets may be ordered online at pashakespeare.org, by calling the box office at 610.282.WILL , ext. 1, or in person at the Labuda Center for the Performing Arts on the Center Valley campus of DeSales University.
Amaranth Foundation is the 2015 season sponsor. Associate season sponsors are the Szarko Family, Harry C. Trexler Trust, Dr. James and Penny Pantano, and Linda Lapos and Paul Wirth.
The Pennsylvania Shakespeare Festival, a professional company in residence at DeSales University, is the Official Shakespeare Festival of the Commonwealth and a professional, not-for-profit theatre company. An independent 501 c 3 organization, PSF receives support from DeSales University and relies on contributions from individuals, government agencies, corporations and foundations.
PSF is a constituent of the Theatre Communications Group (TCG), the national Pennsylvania Shakespeare Festival organization for the American theatre, and a member of the Greater Philadelphia Cultural Alliance, the Shakespeare Theatre Association, the Lehigh Valley Arts Council, and Discover Lehigh Valley.
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