Adult Studies
Bachelor of Science in Marketing - Accelerated
No matter how digital marketing changes, you’ll be ready with an accelerated Bachelor of Science in Marketing from DeSales. You’ll be prepared to tell the story that connects your organization to consumers. Gain communication, business, and analytical skills and kickstart your marketing career.
Program Details
- Official Degree Name
- Bachelor of Science
- Format
-
Online
- Credit Hours
- 120
- Program Start
- Start Anytime
- Application Deadline
- Apply Anytime
- Average Time to Degree
- 3-4 Years
Why Get Your Marketing Degree at DeSales University?
Opportunities in the marketing field are vast. That is why our program is comprehensive. DeSales marketing majors study all aspects of the marketing process to prepare for a number of opportunities. Our graduates have launched their careers in fields such as market research, public relations, advertising, distribution, brand management, and sales.
Program Highlights
Flexible Options
- Earn a full degree or a certificate at your own pace. Follow an accelerated plan of study to earn your degree faster or progress as conservatively as you want. Applications are accepted on a rolling basis, with multiple start terms per year, so you can start when you are ready. All classes are online unless otherwise noted with numerous start dates throughout the year. A personal advisor will ensure you're getting exactly what you need to succeed. Because of the program's quick timeline and available networking opportunities, you'll be prepared to start earning a living in the industry more quickly than at other schools.
Value and Return of Investment
- Increase your earning potential and advance your career with a bachelor’s degree in marketing. A versatile degree, you’ll be qualified for roles in a variety of industries. The marketing courses at DeSales are challenging and innovative, providing you with the tools you need to become a skilled communicator and an effective leader in a global marketplace.
Professional Development Opportunities
- Our faculty come from diverse professional backgrounds and have hands-on experience as marketing and business leaders. We encourage you to leverage their existing connections to build your own professional network. With the support and resources available from both the Kathleen Waterbury and J.B. Reilly School of Business and DeSales' the Adult Studies program, you'll have the opportunity to explore and grow in your career with an entire community at your back.
What Will You Study?
The curriculum for the marketing major will give you a foundation of coursework in business, combined with specialized marketing classes. 120 Credits are required for graduation, however the number of courses may be reduced depending on the number of transferable credits (up to 75) recognized and/or any credits earned through prior learning assessment.
Examples of courses you may take as part of the Accelerated Marketing major include:
- Consumer Behavior
- International Marketing
- Marketing Planning and Strategy
- Business Communication Skills
Program Tracks & Certificates
Swipe below to discover more!
Data Analytics Track
Learn MoreTrack
Data Analytics Track
Marketing and analytics go hand in hand. Choosing to add a data analytics track to your marketing degree will make you even more competitive in the job market. Data analysts and data scientists are two of the most sought-after job positions globally, with some of the highest starting salaries right out of college. With the Data Analytics track, you will learn the structures, concepts, mathematics, and computer languages of data analytics and AI. You will learn to use the software and cloud platforms in demand in the job market such as Tableau, SAS, Microsoft Azure, Amazon Web Services, and Google TensorFlow.
Courses You May Take Include:
Certificates
Learn MoreCertificate
Marketing Fundamentals
The certificate in marketing fundamentals program introduces you to exciting fields such as advertising, marketing research, sales and sales management, service marketing, and more. Because most organizations depend upon providing consumers a product or service, the demand is high for individuals with comprehensive marketing skills. Learning to focus on customer needs and wants, and how best to accomplish this task, provides careers that are both exciting and challenging.
Courses You May Take Include:
Certificate
Advanced Marketing
Specialized skills in marketing are in high demand. The certificate in advanced marketing allows you to dig deeper across fields in the discipline. Learn industry-specific marketing tactics and skills that will help you advance or change your career. Coursework covers topics like B2B marketing, service and retail marketing, and international marketing.
Courses You May Take Include:
Outcomes & Careers
When you graduate from DeSales University with a B.S. in Marketing you'll be able to:
- Demonstrate competency in oral and written communication, quantitative methods, research, critical thinking, ethical decision making, continuous learning, and technology.
- Understand and apply appropriate skills to be an effective marketing employee within a variety of organizational settings. This would include demonstrating competency in areas such as teamwork, leadership, time management, project management, motivation, negotiation, planning, and human relations.
- Understand the purpose, foundational concepts, and interconnections of the core functional areas of an organization, including the role of marketing and how and why it helps an organization to implement a marketing strategy and create competitive advantages.
- Use the marketing planning process and work within the marketing environments to develop effective marketing tactics, goals, and plans – including selection of appropriate target markets and development of detailed product, promotion, price, and place mixes – which satisfy target customer needs and organizational objectives in the context of a global and ever-changing marketplace.
Admission Criteria
- A High School Diploma or GED, and at least one of the following must apply:
- You have been out of high school for 5+ years
- You are a veteran or active duty service member
- You have a full-time career and/or other significant non-academic responsibilities, such as being self-supporting or having financial dependents
- You already have a bachelor's degree and are now pursuing a certificate or second degree
Prerequisites
Already Attended Some College?
We will be happy to evaluate your prior college courses. DeSales accepts up to 75 credits from regionally accredited colleges and universities. All transferred credits must be applicable to some curriculum offered at DeSales University. You must complete at least 15 three-credit (or more) courses at DeSales University to earn a degree from DSU.
Please note that only credits are transferred; your grades for transfer courses are not calculated into your GPA at DSU.
Program Support
Upcoming Events
Adult Studies Admissions
Contact
-
610-282-4361 -
adultstudies@desales.edu -
Dooling Hall
