Nike prompts us to “Just do it” in their campaigns with the famous check mark logo prominently displayed.  Dunkin reminds us that “America runs on Dunkin” along with their brightly colored logo that can catch your eye from a distance. Both of these companies have become memorable in their industry through consistent and influential branding.

Your personal brand should become just as memorable within your circles of contact. As part of that circle, future potential employers will search for unique applicants whose story fits their mission. Your personal branding can tell your story and influence how people perceive your potential in the industry.   

Developing a personal brand might seem challenging, but here are some steps to help you get started on communicating your unique identity.

1. Become searchable in your field

Many employers will google job applicants to gain a better snapshot of the candidates prospects.  So, begin fine-tuning your social media to reflect your unique personality, your brand, and themes within your future career. Be sure to clean up irrelevant “old memories” that may not align with the “future you”.  Don’t forget to utilize your LinkedIn to post relevant material, share your expertise, and connect with groups in your future field.

Online Resource: The Career Planning Guide offers tips on Career Planning and Social Media on pages 8-11.

2. Know your niche and your strengths

It is important to know where your strengths lie and what is natural to you. Then, be sure those strengths are reflected in all of your branding.  As you build your brand, identify any unique experiences that set you apart and exemplify your drive toward your career goals.

Online Resource: Identify your strengths through a MyPlan assessment in the Online resources of the Career Development Center.

3. Engage in your development on campus and at home

Actively engage in your personal development and establish your brand.  Employers look for well-rounded individuals that will contribute to their company.  When two applicant’s qualifications are identical for a position, employers will look beyond the resume to make the final decision. You are more than just your major; highlight your other attributes and values. Pursue things that interest you and embrace those experiences.

Online Resource: Review Experiential Education’s Internship page to find relevant experiences.

4. Continue to network

Networking is simply connecting to others, something you do every day.  Each encounter is a valuable opportunity to leave a positive impression.  You never know who will shape your future and whose future you will impact. 

Online Resource: Check out the Experiential Education’s DSUMentor program to learn more about connecting with alumni.

As you proceed through your college career, your brand is always growing and changing.  Each experience will make your brand a more memorable and unique reflection of you.  Engage in your life now to continue building the future version of you, and your brand.