Sue Y. McGorry, Ph.D.

Sue McGorry is Assistant Provost for Assessment, Curriculum and Student Success and Professor of Business at DeSales University. Prior to her appointment at DeSales, McGorry held positions with Chase Manhattan Bank, AT&T, and UNESCO in France. Her professional memberships include the American Marketing Association (faculty advisor for the DeSales chapter), the Atlantic Marketing Association, the Marketing Science Institute, and the Association of Collegiate Marketing Educators. 

Professor McGorry teaches Marketing Research and Analytics, Data Mining, and Healthcare Marketing. She has managed numerous service learning initiatives at DeSales University in both undergraduate and graduate programs with organizations like Girls on the Run, the United Way and Special Olympics. McGorry's research interests include service quality in education and healthcare, measurement, service learning, and technology in marketing and education.  

McGorry serves on the board of The Eastern Pennsylvania Down Syndrome Center and Lehigh Valley Hospital's Institutional Review Board and she is a peer evaluator for the Middle States Commission on Higher Education. She has authored a variety of articles, presentations and publications with the American Marketing Association, the Atlantic Marketing Association and the Online Learning Consortium. McGorry earned the M.B.A. and Ph.D. in Marketing and Applied Research from Lehigh University and has completed post-doctoral work at the Massachusetts Institute of Technology. She is most proud of her three daughters Meghan, Shannon and Molly and has served as cross country and track, field coach as well as stage crew!