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Brennan Pursell, MBA, Ph.D.


Brennan Pursell is a professor at DeSales University with a joint appointment in the divisions of business and humanities. He teaches marketing and management in the MBA program and history and finance for undergraduates. He is the founder and current director of the new Program in Applied AI at DeSales University.

His current book project, Outsmarting AI: Intelligent and profitable ways to beat the machines (Rowman & Littlefield, forthcoming) co-authored with Joshua Walker, destroys widespread myths about artificial intelligence, clarifies the technology’s capabilities and limitations across economic sectors, and shows how to implement it profitably, ethically, and in accordance with the law.

First trained as a historian (AB Stanford 1990, PhD Harvard 2000), he researched, taught, and published four books and dozens of articles about topics in modern European history. He appeared on CNN, EWTN, and other television stations, in addition to 80 radio outlets, and interviews with over a dozen major American newspapers. He completed an MBA at DeSales in 2014.