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Brennan Pursell, MBA, Ph.D.


Brennan Pursell is a professor at DeSales University with a joint appointment in the divisions of business and humanities. He teaches courses in data analytics, artificial intelligence (AI), management, and history in the undergraduate and graduate programs. He is the founder and current director of the new Program in Applied AI at DeSales University.

His most recent book project, Outsmarting AI: Power, Profit, and Leadership in the Age of Machines (Rowman & Littlefield, 2020) destroys widespread myths about artificial intelligence, clarifies the technology’s capabilities and limitations across economic sectors, and shows how to implement it profitably, ethically, and in accordance with the law.

First trained as a historian (AB Stanford 1990, PhD Harvard 2000), he researched, taught, and published four books and dozens of articles about topics in modern European history. He appeared on CNN, EWTN, and other television stations, in addition to 80 radio outlets, and interviews with over a dozen major American newspapers. He completed an MBA at DeSales in 2014. A dedicated life-long learner, he works on data analytics, coding, and AI skill development and projects every day.