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Sport Management, BS , BS to MBA , Minor

Overview

As long as there is sport, there will be sport management. How's that for job security?

In the sport management program at DeSales, we combine the institution of sport into the realm of business to prepare you for an exciting and challenging career.

As a DeSales sport management major, you'll have plenty of options. Specialize your degree with a coaching track, an athletic administration track, an athletic communications track, or get a jump start on your MBA through our accelerated BS/MBA program.

Within the sport management major, professors place focus on practical learning through class projects, external partnerships, and an active student club. Hands-on learning will prepare you for your career and interesting coursework will provide a strong foundation in business principles.

Options

  • General Sport Management: You'll study concepts like management and leadership, marketing and promotions, and finance and economics-all as they pertain to the world of sport.
  • Coaching track: Control the game from the sidelines with the tools you learn in the Coaching track. You'll learn how to keep your game and your athletes in top shape.
  • Athletic Administration track: The Athletic Administration track not only teaches you the rules of the game, but will also give you the tools you need to win in the office.
  • Athletic Communications track: The Athletic Communications track gives you the fundamentals, but also teaches you to talk the talk with courses like Sport and Media Relations, and Intro to Radio.
  • BS to MBA: Earn an MBA in just 5 years from our top-ranked MBA program.
Sport Management class at DeSales University

Admissions Requirements

At DeSales, we not only look at your past academic achievement but also your potential for future growth to determine your admission.

We find that students who have demonstrated significant achievement within a demanding curriculum are best suited for academic life at DeSales. Quality of academic performance plays a critical role in the admissions decision making process. This helps indicate a student's potential for academic growth going forward. DeSales University welcomes applications from all qualified students regardless of race, religion, sex, national, or ethnic origin.

Application Checklist

  • Application Fee: None
  • Transcripts: Official High School Transcript
  • Standardized Tests: This program is SAT optional.
  • Recommendations: Completed Guidance Counselor Form and Teacher Recommendation Form

All materials can be mailed to:
DeSales University Admissions Office
2755 Station Ave.
Center Valley, PA 

Additional recommendations

High School Academics - Remember, there is no single preferred high school academic program, but a college preparatory course of study is highly recommended. Here's an example:

  • Four years of English
  • Three or four years of college preparatory mathematics
  • A minimum of two years of modern, foreign, or classical language
  • At least two laboratory science courses

Visiting DeSales - A personal, on-campus interview is strongly recommended, but is not required. We encourage you to visit so that you'll have a chance to learn more about DeSales, and we'll have the opportunity to learn more about you, too.

Learn more about Undergraduate Admissions & Aid 

When to Apply

We encourage you to apply early in your senior year. We use a rolling admissions system, which means you will be notified promptly about your admissions status—usually within four weeks of our receipt of your completed application.

Priority deadline for scholarship consideration is December 1 of your senior year.

Curriculum

Major specific classes include:

  • Introduction to Sport Management
  • Sport Management and Leadership
  • Facility Planning and Event Management
  • Data-Driven Decision-Making
  • Sport Marketing and Promotions
  • Sport Finance and Economics
  • Sport Sales
  • Legal Issues in Sport
  • Sport Administration

The program also requires a 12-credit internship. DeSales' Career Development Center can connect you with local and regional organizations to find a match for you and your career goals.

Three pre-professional tracks are available to Sport Management majors, including an Athletic Administration track and an Athletic Communications track, which are both aimed to serve students interested in careers at the high school and collegiate levels of sport. Additionally, a Coaching track is offered for the many students with an interest in pursuing coaching at all levels upon graduation.

Faculty

At DeSales, you'll learn from experienced faculty who have industry experience in a variety of organizations. Faculty bring real-life examples and innovative teaching techniques to create an exciting, hands-on learning environment.

Facilities

The DeSales University Gambet Center includes state-of-the-art technology and equipment for Business education.

The second floor of the Center is home to the undergraduate business division and the MBA program. Through the Gambet Center, you'll have access to some of the most cutting-edge technologies and programs in the field: 

The Center is a showcase of green architecture featuring environmentally advanced design consistent with the Leadership in Energy and Environmental Design (LEED) certification standards of the U.S. Green Building Council.

Talen Trading Room at DeSales The Talen Energy Trading Room is used by DeSales University business and finance students. State-of-the-art software simulates real-world market situations and portfolio management.

Video: Explore the Trading Room

Careers & Internships

In addition to rigorous classroom instruction, you will also learn through hands-on experiences through internships. Experiential learning is a way for you to apply what you have learned, grow your skills, and make connections in your field.

Every Sport Management student will take part in a required 12-credit internship. Several classes also have industry hours and class projects with industry partners embedded into the curriculum. Key industry partners include:

  • Bethlehem Steel F.C. (the USL affiliate of the Philadelphia Union)
  • DeSales Athletics 
  • Lehigh University Athletics 
  • Lehigh Valley IronPigs (the Philadelphia Phillies AAA team)
  • Lehigh Valley Phantoms (the Philadelphia Flyers AHL affiliate)

Common job titles for Sport Management graduates includes such positions as:

  • Athletic Director
  • Brand Manager
  • Community Relations Coordinator
  • Corporate Sales
  • Digital Media Manager
  • Director of Facilities  
  • Parks and Recreation Director
  • Sport Information Director
  • Team Operations Coordinator
  • Ticket Sales

You can find DeSales Alumni working at:

  • Emory University (GA)
  • Lafayette College
  • Learfield Sports
  • Lehigh Valley Phantoms
  • Lehigh Valley IronPigs
  • Philadelphia 76ers
  • Philadelphia Union II
  • Rose Bowl Stadium (CA)
  • University of New Haven (CT)
  • University of Northern Colorado

Tuition & Fees

DeSales can help make your college expenses affordable through a combination of grants, loans, student employment, and scholarship resources.

Cost of attendance for undergrads for 2021-2022

Resident Students

Direct Costs
Tuition - $39,500

Room and Board - $13,300
Mandatory Fees - $1,500
One-time Orientation Fee for Freshmen and Transfers - $200
Total = $54,500 (including freshman/transfer fees)

Estimated Indirect Costs
Books/Supplies - $1,468
Personal Expenses - $3,706
Total cost for resident students: $59,674

Commuter Students

Direct Costs
Tuition - $39,500
Mandatory Fees - $1,300
One-time Orientation Fee for Freshmen and Transfers - $200
Total = $41,000 (including freshman/transfer fees)

Estimated Indirect Costs
Books/Supplies - $1,468
Personal Expenses - $3,706
Transportation Costs - $2,138
Total cost for commuter students: $48,312

Off-Campus*

Direct Costs
Tuition - $39,500
Mandatory Fees - $1,300
One-time Orientation Fee for Freshmen and Transfers - $200
Total = $41,000 (including freshman/transfer fees)

Estimated Indirect Costs
Books/Supplies - $1,468
Personal Expenses - $3,706
Transportation Costs - $2,138
Living Expenses - $7,870
Total cost for off-campus students: $56,182
*First year students are required to reside on campus or commute from home.

Parking Fee - $75

Dual Degree Undergraduate-to-Graduate Programs

If you are enrolled in an undergraduate-to-graduate degree program — for example a 5-year, 3+2, 3+3, program — the undergraduate tuition and fees apply only to the undergraduate portion of the program. As you progress into the graduate phase of your program, graduate tuition and fees apply. Please see your respective graduate program for more information. 

The financial aid process may appear overwhelming at first glance, but don't worry, we'll help you through it.

Accepted students are automatically be considered for scholarships upon receipt of a completed application and are awarded regardless of financial need. Funds for scholarships are limited, so we do encourage students to apply early.

Our comprehensive financial aid packages carefully explain the types and amounts of assistance —including federal, state, and institutional — that you may be eligible for to help cover education related expenses.

Total cost of attendance includes estimates for tuition, fees, room, board, books, and personal, transportation, and living expenses.

You can estimate your total cost of attendance with our Net Price Calculator

 

Tracks

Whether you envision yourself coaching from the sidelines, broadcasting from the booth, or making tough decisions in the office, a Sport Management degree can help you get there.

At DeSales, you'll have the opportunity to choose an area of focus within the Sport Management major. Our program includes five options: general sport management degree, the general degree with an athletic administration track, the general degree with an athletic communications track, the general degree with a coaching track, and the option for a BS/MBA in five years.

Athletic Administration Track

The Athletic Administration track not only teaches you the rules of the game, but will also give you the tools you need to win in the office.

The Athletic Administration track includes the following courses:

  • SS335 Principles of Coaching
  • SS343 Governance of Sport
  • SS440 Current Issues in Sport Management
  • MG305 Human Resource Management OR
    MG400 Organizational Behavior

Athletic Communications Track

The Athletic Communications track gives you the fundamentals, but also teaches you to talk the talk.

The Athletic Communications track includes the following courses:

  • SS342 Sport and Media Relations
  • CS265 Web Page Design
  • CS340 Digital Art I
  • TV225 Basic Production and Operations
  • TV230 Introduction to Radio

Coaching Track

Control the game from the sidelines with the tools you learn in the Coaching track. You'll learn how to keep your game in top shape, as well as your athletes.

The Coaching track includes the following courses:

  • SS335 Principles of Coaching
  • SS343 Governance of Sport
  • SX249 Nutrition in Human Activity
  • SX265 Introduction to Sport Science

BS to MBA Option

The BS to MBA in Sport Management can be completed in five years with the addition of three (3) MBA courses, and two (2) 3-credit internship experiences, or one (1) 6-credit internship experience. Specific courses may be selected with consultation from your academic advisor. 

In addition, the Sport Management faculty strongly recommend that students complete an additional 6-credit internship experience for a total of 12 credits.

Dedan Brozino-Peyton Manning
The advice that I would give to a high school graduate that’s considering DeSales would be to take a step back and look at the big picture. It’s not about the next four years of your life. It’s about the next 40 plus of your life. To be able to utilize those four years at a university or at a college to become a better person spiritually, to become a better person personally, and ultimately to shape your path professionally, I feel like DeSales checks all three boxes and helped best prepare me for life.
Dedan Brozino ’06 Chief Development Officer for the Rose Bowl Stadium
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ACBSP Global Business Accreditation

Business Programs at DeSales University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). 

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