Skip to main content

Marketing — Data Analytics Track, BS

Overview

Where do you want to go in the world of business? A Marketing degree can help you get there, and with a Data Analytics track, you will be even more prepared! Data analysts and data scientists are two of the most sought after job positions in the US and abroad, with some of the highest starting salaries right out of college.

By conducting internships, traveling for a semester in our study abroad program, or completing a double major, you'll have the ability to customize your DeSales experience. A Marketing degree from DeSales provides a broad range of experiences to equip you for success in business-and in life.

Marketing class at DeSales University

Admissions Requirements

At DeSales, we not only look at your past academic achievement but also your potential for future growth to determine your admission.

We find that students who have demonstrated significant achievement within a demanding curriculum are best suited for academic life at DeSales. Quality of academic performance plays a critical role in the admissions decision making process. This helps indicate a student's potential for academic growth going forward. We welcome applications from all qualified students regardless of race, religion, sex, national, or ethnic origin.

Application Checklist

  • Application Fee: None
  • Transcripts: Official High School Transcript
  • Standardized Tests: Test-optional for students applying for Fall 2021*
  • Recommendations: Completed Guidance Counselor Form and Teacher Recommendation Form
  • Please refer to the Program Specific Requirements section for any requirements specific to this program

All materials can be mailed to:
DeSales University Admissions Office
2755 Station Ave.
Center Valley, PA 

* SAT scores are highly recommended for students applying for the Nursing, Medical Studies, and Health Science programs. Please refer to the Program Specific Requirements section for any requirements specific to this program.

Additional recommendations

High School Academics - Remember, there is no single preferred high school academic program, but a college preparatory course of study is highly recommended. Here's an example:

  • Four years of English
  • Three or four years of college preparatory mathematics
  • A minimum of two years of modern, foreign, or classical language
  • At least two laboratory science courses

Visiting DeSales - A personal, on-campus interview is strongly recommended, but is not required. We encourage you to visit so that you'll have a chance to learn more about DeSales, and we'll have the opportunity to learn more about you, too.

Learn more about Undergraduate Admissions & Aid 

When to Apply

We encourage you to apply early in your senior year. We use a rolling admissions system, which means you will be notified promptly about your admissions status—usually within four weeks of our receipt of your completed application.

Priority deadline for scholarship consideration is December 1 of your senior year.

Curriculum

The Marketing curriculum at DeSales includes foundational business courses in accounting, business communication, and finance.

Your marketing coursework includes studies in consumer behavior and international marketing. You'll learn how to build a marketing strategy, execute a business plan, and create effective business development techniques for organizations.

With the Data Analytics track, you will learn the structures, concepts, mathematics, and computer languages of data analytics and AI. You will learn to use the software and cloud platforms in demand in the job market, such as Tableau, SAS, Microsoft Azure, Amazon Web Services, and Google TensorFlow.

You will conduct real data analytics projects using open source datasets and data from local companies.

You will learn how to govern data ethically and legally, in accordance with the Christian humanist mission of the DeSales University.

Facilities

The DeSales University Gambet Center includes state-of-the-art technology and equipment for Business education.

The second floor of the Center is home to the undergraduate business division and the MBA program. Through the Gambet Center, you'll have access to some of the most cutting-edge technologies and programs in the field: 

The Center is a showcase of green architecture featuring environmentally advanced design consistent with the Leadership in Energy and Environmental Design (LEED) certification standards of the U.S. Green Building Council.

Talen Trading Room at DeSales The Talen Energy Trading Room is used by DeSales University business and finance students. State-of-the-art software simulates real-world market situations and portfolio management.

Video: Explore the Trading Room

Careers & Internships

In addition to rigorous classroom instruction, you will also learn through hands-on experiences through internships. Experiential learning is a way for you to apply what you have learned, grow your skills, and make connections in your field.

Completing an internship is a great way to discover what type of business environment you prefer and can help inform your job search after graduation.

Our Career Development Center can provide resources to help you find an internship that's right for you.

Tuition & Fees

DeSales can help make your college expenses affordable through a combination of grants, loans, student employment, and scholarship resources.

Cost of attendance for undergrads for 2020-2021

Resident Students

Direct Costs
Tuition - $38,500

Room and Board - $13,300
Mandatory Fees - $1,000
One-time Orientation Fee for Freshmen and Transfers - $200
Total = $53,000 (including freshman/transfer fees)

Indirect Costs
Books/Supplies - $674
Personal Expenses - $3,720
Total cost for resident students: $57,394

Commuter Students

Direct Costs
Tuition - $38,500
Mandatory Fees - $1,000
One-time Orientation Fee for Freshmen and Transfers - $200
Total = $39,700 (including freshman/transfer fees)

Indirect Costs
Books/Supplies - $674
Personal Expenses - $3,720
Transportation Costs - $2,370
Total cost for commuter students: $46,464

Off-Campus*

Direct Costs
Tuition - $38,500
Mandatory Fees - $1,000
One-time Orientation Fee for Freshmen and Transfers - $200
Total = $39,700 (including freshman/transfer fees)

Indirect Costs
Books/Supplies - $674
Personal Expenses - $3,720
Transportation Costs - $2,370
Living Expenses - $7,250
Total cost for off-campus students: $53,714
*First year students are required to reside on campus or commute from home.

Parking Fee - $75

Dual Degree Undergraduate-to-Graduate Programs

If you are enrolled in an undergraduate-to-graduate degree program — for example a 5-year, 3+2, 3+3, program — the undergraduate tuition and fees apply only to the undergraduate portion of the program. As you progress into the graduate phase of your program, graduate tuition and fees apply. Please see your respective graduate program for more information. 

The financial aid process may appear overwhelming at first glance, but don't worry, we'll help you through it.

Accepted students are automatically be considered for scholarships upon receipt of a completed application and are awarded regardless of financial need. Funds for scholarships are limited, so we do encourage students to apply early.

Our comprehensive financial aid packages carefully explain the types and amounts of assistance —including federal, state, and institutional — that you may be eligible for to help cover education related expenses.

Total cost of attendance includes estimates for tuition, fees, room, board, books, and personal, transportation, and living expenses.

You can estimate your total cost of attendance with our Net Price Calculator

 
acbsp accreditation

ACBSP Global Business Accreditation

Business Programs at DeSales University are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). 

Download DeSales ACBSP Self Study (pdf)

11520 West 119th Street | Overland, KS 66213 | 913.339.9356

Visit ACBSP WEBSITE

Contact Us

Undergraduate Admissions