Sport Management

The Sport Management major at DeSales University provides a curriculum that combines theory and practice with the wide world of sport and business. The philosophy of this major is based on the University's mission to help develop all aspects of the person: physical, intellectual, moral, social, aesthetic, and religious.

The Bachelor of Science degree in Sport Management provides the student with career and professional training in sport management within the context of a liberal arts education.  The program is one of only 20 approved by the Sport Management Program Review Council (SMPRC) at the undergraduate level in the United States.  The Sport Management program is also endorsed by The National Association for Sport and Physical Education (NASPE) and The North American Society for Sport Management (NASSM).

The major will focus on the conceptual, managerial, and practical skills to prepare students to become visionary leaders in various areas of the sport industry.

Our sport management faculty include Dr. Martin Brett, III, assistant professor and director of the sport management program, a 1998 alumnus of the University and he is joined by assistant professor, Dr. Daniel G. Kelly, II.

•  See Sport Management Students help present Lehigh Valley Baseball Team names, featured on 69 WFMZ on the Business Channel of DeSales TV
• Sport Management Field Experience
• What Can I Do With This Major?

The Sports Management Field Experience is viewable using Adobe Reader.  Simply click on the Adobe Icon to download and install the free Reader from the Adobe Website and you will be able to view these documents, as well as other documents on the DeSales Website.

Course Requirements

• Introduction to Sport Management
• Sport Management and Leadership
• Facility Planning and Event Management
• Sport Marketing and Promotions
• Sport Finance and Economics
• Legal Issues in Sport
• Sport Administration
• Field Experience (12 credits)
• Economics of Public Issues or Macroeconomics
• The Governance of Sport and Athletics
• Principles of Marketing
• Sales and Sales Management
• Financial Accounting

Review detailed course descriptions for the Sport Management major in the Undergraduate Course Catalog, pages 131-133.

Dual Majors

Our business curriculum is designed to accommodate those students who opt to major in two different areas of business. Most Business major core courses are completed in the student's Freshman and Sophomore years. Courses specific to their dual degrees can then be completed during the Junior and Senior years - allowing students to complete two degrees in the traditional four year period.

For more information about Sport Management electives or core business courses, please see the Graduation Requirement link for Sport Management, or contact Dr. Martin Brett by email at Martin.Brett@desales.edu or by phone at (610) 282-1100 ext. 1832.