|
Marketing is the link between an organization and the consumer. Our Marketing majors study all aspects of the marketing process and have begun careers in research, public relations, advertising, distribution, and sales. Marketing will prepare students for successful careers as marketers in business, public service organizations, as well as future graduate study in business and/or management.
- Principles of Management
- Quantitative Business Analysis
- Principles of Marketing
- Introduction to Management of Information Technology
- Business Computer Applications
- Principles of Macroeconomics
- Principles of Microeconomics
- Financial Accounting
- Managerial Accounting
- The Legal Environment of Business
- Financial Management
- Consumer Behavior
- Business Communication Skills
- Marketing Research
- Marketing Planning and Strategy
- Marketing Elective
Review detailed course descriptions for the Marketing major in the Undergraduate Course Catalog, pages 98-99.
Dual Majors
Our business curriculum is designed to accommodate those students who opt to major in two different areas of business. Most Business major core courses are completed in the student's Freshman and Sophomore years. Courses specific to their dual degrees can then be completed during the Junior and Senior years - allowing students to complete two degrees in the traditional four year period.
For more information about Marketing electives or core business courses, please refer to the Graduation Requirements link for Marketing; or contact Dr. Christopher R. Cocozza, Department Chair, by email at Christopher.Cocozza@desales.edu, or by phone at (610) 282-1100 ext. 1446. |
 |
|
Faculty
