Incentivizing Health Care Topic of Ethics Breakfast

by Lore McFadden-Westwood | Dec 04, 2012

The Forum for Ethics in the Workplace will host an ethics breakfast at 7:30 a.m., Thursday, December 6, 2012, in the University Center on the DeSales campus in Center Valley. This event, titled; ‘Bribing our Way to Wellness? The Ethics of Incentivizing Healthcare’ will feature a discussion on Michael Sandel’s book with featured guest speaker Jeffrey Burtaine, D.O., M.D., medical director of Highmark Blue Cross Blue Shield.

Burtaine currently serves as corporate medical director at Volvo Truck as well as the medical director for Highmark Blue Cross Blue Shield. Previously he served as the wellness director at Lehigh Valley Hospital. Burtaine graduated from Johns Hopkins University in 1965.

According to Michael Sandel, from his book What Money Can’t Buy, “Paying people to be healthy can backfire, by failing to cultivate the values that sustain good health. Whether an incentive works depends on the goal. And the goal, properly conceived, may include values and attitudes that cash incentives undermine.”

Breakfast attendees will have an opportunity to interact with the presenters and engage with others on the topic. Participants will enjoy a buffet breakfast and table discussions based on the keynote address. Registration and breakfast is $25 per person or $175 for a table of 8.

Those wishing to attend can register online at  or send a check made out to the Forum for Ethics in the Workplace c/o Lore McFadden-Westwood, DeSales University, 2755 Station Avenue, Center Valley, PA, 18034. For more information, call the Salesian Center at 610-282-1100, ext. 1244, or email

The Forum for Ethics in the Workplace is a partnership institution of the Salesian Center for Faith and Culture at DeSales University on January 1, 2006. The Salesian Center for Faith and Culture was established in 2000 to promote the interaction of faith and culture, in a mutually beneficial engagement, through academic initiatives that focus on the authentic integration of social concerns and gospel values.

By its collaboration with the Forum, the Salesian Center is able to extend its mission of social engagement into the corporate world and is able to capitalize on the working relationships that the Forum has already established in the business community. The Salesian Center supports intellectual activity in research studies, dialogue events including public forums and lectures and partnership programs

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Tom McNamara, Executive Director of Communications
610.282.1100 x1219

DeSales University
2255 Station Avenue
Center Valley, PA 18034