DeSales MBA News

Implantable Tracking Devices and Privacy are Topics at Ethics Bowl Competition

by Tom McNamara | Mar 17, 2015

Your company can provide the means to allow the government to monitor government healthcare patients using radio frequency identification (RFID) and GPS technologies.

But should you?

Doctor with Pad ComputerPatient privacy vs. better healthcare outcomes and patient safety are topics in The Fleming Institute for Business Ethics competition at DeSales University to be held on Wednesday, March 25, in the DeSales University Center.  The competition will begin at 8:30 a.m. and will conclude by announcing the winners at 4:00 p.m. The event is free and open to the public.

Seven colleges and universities in the Lehigh Valley will participate in this student competition that presents a business-related ethical dilemma and requires students to respond with a detailed and justifiable action plan.

This year students must assume the role of a CEO of a fictitious technology company on the brink of going under. A lifeline is offered in the form of a contract with the federal government that would allow your software to be used to monitor patients in the government-run healthcare legislation using RFID.

While RFID technology can be used for storing and ease-of-downloading vital medical information, the potential for patient privacy violations is a threat. 

Twelve student teams will participate from Cedar Crest College, DeSales University, Lafayette College, Marywood University, Muhlenberg College, Penn State Berks Campus, and Penn State Lehigh Valley Campus.

The 2015 event judging committee includes:  Dennis Abruzzi, Senior Vice President, Safety & Enterprise Solutions, Penske Logistics; Liza Ackerman, Corporate Events Manager, Bear Creek Mountain Resort;  Jason Barnes, CPA, Partner, Baker Tilly Virchow Krause, LLP; Diane DiDonato, a banking professional; Ramona Hollie-Major, Director of Operations, National Institute for School Leadership; Richard JenningsFinancial Advisor, Vice President-Investments, Wells Fargo Advisors, LLC; Paul Leese, Marketing & Media Services Director, Keenan-Nagle Advertising Inc.; Pat Lincoln, General Manager, Connoisseur Media North; Tom Marnell, Senior Vice President Human Resources at Buzzi Unicem USA Inc.; Rev. Dr. Sherrie Sneed, Chaplain and Director of Pastoral Care, Pocono Medical Center; Kristin Sommer, Senior Digital Forensics Investigator, T-Mobile and President, Lehigh Valley Chapter of the Association of Certified Fraud Examiners; Maureen H. Thomson, CPA, CVA, MAFF, Senior Manager, Concannon, Miller, & Co., P.C.

Richard Fleming and his family foundation established The Fleming Institute for Business Ethics in 2009 with a goal to promote a culture of ethical awareness and action in business professions through the collaborative efforts of corporate and educational groups.

The work of the institute is administered by the DeSales University Division of Business, in collaboration with the Salesian Center for Faith & Culture. Ultimately, the goal is to engage students and to enable them to become ethically and socially responsible business contributors through intellectual and professional development.

For more information, please contact Professor Elizabeth Rosa, Planning Committee Co-Chair at 610.282.1100, ext. 1371, or by e-mail at Elizabeth.rosa@desales.edu.  You may also click here for the Ethics Bowl web page. 


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