DeSales MBA News

Sales Guru Todd Cohen to Speak at DeSales

by William Edwards ‘17 | Feb 11, 2015

Todd Cohen, sales coach and author of Never Sell Alone and Everyone’s in Sales - Stop Apologizing, will speak at DeSales University on March 10, as scheduled by the University’s entrepreneurial-oriented I.D.E.A.S club and the Career Development Center.

Todd CohenCohen (right), Temple University’s Fox School of Business’ former Sales Executive in Residence, has extensive credentials in sales leadership, posting a combined total of more than $750 million in company income through team sales at companies such as Xerox, LexisNexis, and Gartner Group. Since beginning his public speaking career, Cohen has delivered lectures and coaching seminars for companies including American Express, the American Marketing Association, and the American Institute of Architects.

Cohen will be presenting his “Everyone’s In Sales” talk, modeled after the principles of his second book, which focuses on turning everyday situations and already honed skills into revenue-earning ventures.

“What we’re hoping students will take away from this is the ability to better network for potential employers in the future, but for right now, figuring out how to turn that conversation in an elevator into a job opportunity,” Secretary of the I.D.E.A.S Club, Paul Vizza, said. “It’s about selling yourself.”

I.D.E.A.S, which stands for “Inventing and Developing the Entrepreneurial Association of Student,” seeks to “provide a network for entrepreneurial students and provide them with the resources to further their careers,” per their official mission statement. Vizza, along with I.D.E.A.S club founder, Andrew Ivankovits, worked together on bringing Cohen in for the keynote speech, seeing it as an event that would benefit a majority of the student population.

“His main thing is taking audiences that are non-business people and making them realize the importance of sales and how everyone in the company is involved,” Vizza said.

The event will run from 6-8 p.m. in the Commonwealth Room in the University Center and will have a built-in 45 minute networking and hors d’oeuvres period before Cohen’s presentation. All students, alumni, and members of the Lehigh Valley business community are encouraged to attend.

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