Business Ethics Bowl Competition

The Fleming Ethics Bowl Competition helps both undergraduate and graduate students learn more about current business ethics. 

Students from LVAIC institutions are invited to participate in the competition by presenting their ethical views on a business case study before a panel of business executives serving as panel judges.

According to founder Richard Fleming, the Institute hopes to create a meaningful dialogue between academia and business by fostering the study of both principles and practical case histories by students who will be our business leaders of tomorrow. These competitions help build an awareness of ethical behavior in the business world leading graduates toward resolving future ethical problems that unfold for them.

The  2016 competition date will be March 30.

Two to five students comprise an ethics bowl team.  Team advisors are responsible for submitting the team applications by the specified deadline in order to receive the business ethics case study in ample time.

DeSales University hosted the sixth Fleming Ethics Bowl Competition on March 25, 2015 with 12 teams from Cedar Crest, Lafayette and Muhlenberg colleges, Marywood University, Penn State Lehigh Valley, Penn State Berks and DeSales University.

Implantable Tracking Devices and Privacy was the focus of the 2015 Fleming Ethics Bowl Competition

Undergraduate teams researched a case study in which a fictitious company CEO has an ethical dilemma revolving around microblogging/global positioning system subscription service, a possible business deal with the federal government, and a planned initial public offering that will make the CEO and his company extremely wealthy.  While RFID technology can be used for storing and ease-of-downloading vital medical information, the potential for patient privacy violations is a threat. The final round focused on whether this CEO will contract with a large big data mining company and sell his users data to a third party.

The 2015 undergraduate 1st Place winner was Marywood University led by team advisors Dr. Sarah Kenehan and Dr. Murray Pyle.  The second place runner-up team was Lafayette College led by team advisor Ms. Anu Ghai.

DeSales University would like to thank each institution who participated with the sincere hope and expectation that they will return for the 2016 competition.

Undergraduate students participate among distinguished teams from Lehigh Valley and other local institutions. In 2010 and 2011, Muhlenberg College teams were recognized as the grand champions;  in 2012 and 2013, the DeSales University teams were recognized as grand champions; in 2014, Cedar Crest College led their team to 1st Place. Marywood University led their team to 1st Place in 2015 while the Lafayette College team came in 2nd Place.


Participation Guidelines

Round One: Each team will be given a case and asked to respond to the questions. Teams will present to a panel of judges. Presentations are not to exceed 15 minutes and will be followed by approximately 5-10 minutes of questioning from the judges. The judging panels are randomly shuffled for each team to minimize bias and group think.  Three to five teams (actual number dependent upon number of competing teams) will be chosen to proceed to the final round.

Final Round: Finalists will present a scenario related to the original case to the panel of judges. Presentations are not to exceed 10 minutes and will be followed by approximately 5-10 minutes of questioning from the judges. First- and second-place teams will be announced at the end of the day.

Participating Judges

The following executives will serve as judges for the 2015 Fleming Ethics Bowl Competition:

Dennis Abruzzi, Senior Vice President, Safety & Enterprise Solutions, Penske Logistics.

Liza Ackerman, Corporate Events Manager, Bear Creek Mountain Resort
Jason Barnes, CPA, MBA, MST, Partner, Tax Group, BakerTillyVirchowKrause, LL.C.

Diane DiDonato, Vice President, Global Business Services, Deutsche Bank

Ramona Hollie-Major, Director of Operations, National Institute for School Leadership
Richard Jennings, Financial Advisor, Vice President-Investments, Wells Fargo Advisors, LLC

Paul Leese, Marketing and Media Services Director, Keenan-Nagle Advertising Inc.
Patrick Lincoln, General Manager, Connoisseur Media North
Thomas Marnell, Senior Vice President, Human Resources, Buzzi Unicem, USA
Rev. Dr. Sherrie Sneed, Chaplain and Director of Pastoral Care, Pocono Medical Center

Kristin Sommer, Senior Digital Forensics Investigator, T-Mobile

Maureen H. Thomson, CPA, CVA, MAFF, Senior Manager, Concannon, Miller & Co., P.C.


Contact Information

Dr. Jeffrey Focht

McCabe Chair

610-282-1100, ext. 2827

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