Branding & Style Guide

Howdy, Bulldog - Welcome to the DeSales University Style Guide

You’re not a Bulldog, you say? Don’t worry, everyone’s welcome here. We hope you find some useful ideas for your communications work.

These guidelines create a unity of appearance and consistency of editorial treatment in all pieces of communication — print and  electronic.  Each and every piece published and distributed by DeSales University affects our reputation, both internally and externally.

By following these guidelines you can help us maintain a consistent, high-quality brand image.

All materials prepared for external audiences and/or with the DeSales University logo must be approved by the communications office prior to publishing and/or printing.

Materials that do not meet DeSales University standards will be redone at the expense of the department that created them. Avoid this by working with the Communications Office from the moment you’ve decided that your message needs a medium.

Quick Reference Guide

The DeSales Logo:

The DeSales University logo has carefully crafted customized artwork and type. Do not attempt to re-create the art, type, or spacing and styling of the logo. several types of files are made available at for both print and electronic needs. 

Version one "centered"  — for use in centered layouts

DeSales University

Version two "stacked" — for use in flush left settings

DeSales University

University Colors:

DeSales Red  

  • Pantone 200
  • RGB: 206/17/65 
  • Hex: # ca0943

DeSales Blue

  • Pantone 295
  • RGB: 0/75/132
  • Hex: # 004d83